R.W. Price Realty Associates


Who we are. 

Our Story

In 2008 Richard Price and Lloyd Trimble worked at one of the national real estate franchises as individual agents. Both were top producing agents in their own right though neither exactly fit the“typical real estate agent” mold. After collaborating on several projects the two realized they worked well together and in 2009 formed a team that operated under the umbrella of the national franchise. 

By 2010, as Richard sought ways to improve the experience of buying or selling a home, the team had grown weary of working within the confines of a franchise. Although they had physically separated from the franchise by opening a satellite office they felt hamstrung by corporate oversight controlling everything from where properties could be advertised to the fonts that could be used on business cards. Although such issues were inconvenient, more troublesome were the financial implications. As the team grew so did the franchise fees which by now had reached nearly $60,000 annually.

Recognizing that this money would be better spent marketing properties than lining a CEO’s pocket they broke away from the oversight & financial burden and opened the doors of R.W. Price Realty Associates in 2011. They've since built an incredibly talented team of brokers and other professionals dedicated to providing an incredible experience for each of their clients.


Your Story

No two houses are alike. Likewise, no two clients are alike. We treat every person we work with as the individual they and tailor our service to match their goals. 

We don't believe in numbers, we believe in people. We're not looking for the next sale, we're looking for the next relationship. Tell us your story and we'll see how we can help you.

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Brokers & Staff



Richard Price

As the Marketing Director of the firm it's Richard's job to oversee our listings and ensure that our documented approach to home selling is properly executed. In over a decade of serving Charlotte area homeowners he's learned that no two clients, and no two situations, are alike. When you meet him you'll quickly discover that he's not there to sell you anything, he's there to listen. In an industry rife with high-pressure sales, scripted presentations, and inauthentic people our clients find his anti-sales approach refreshing.   

When he’s not working you’ll find Richard spending time with his family, mountain biking, and, when time allows, traveling.  A committed philanthropist, Richard gives a portion of earnings to local and national charitable causes, non-profit foundations, and schools.  He publishes a monthly newsletter called Allright Sally with original stories about his life, his business, his clients, his family, and more. Subscribe to a printed version or access digital copies at www.allrightsally.com 







Lloyd Trimble

Lloyd is founder and Senior Buyer Specialist who has developed a large following of raving clients through nearly twenty years in the real estate business. As co-founder of the firm Lloyd shares the company vision of a better way to do Real Estate and takes pride in his ability to solve the needs of even the most demanding buyers. 

Outside of work Lloyd gives much of his time to his church, Faith United Methodist,  as well as to charitable pursuits. A big believer in giving back to our community you'll find him every Wednesday driving around the county delivering Meals on Wheels. 




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Heather Reagor

Heather is a transplant from Memphis, Tennessee but has called Union County home for almost ten years so we consider her a local. She joined us in 2015 as an Administrative Assistant and transitioned into Director of Operations.  Heather is a true believer in managing clients expectations and keeping clients informed during the process of selling their home. 

Heather loves new adventures, traveling and spending time with her two awesome kids. Each year she tries to pick a new place to visit and explore. Some of her most recent travels took her to San Fransisco, Denver, Golden and Boulder.




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Buyer's Agent/Broker

Teresa Boome

Teresa has been with us since 2002 where she specializes in working with home buyers in both North and South Carolina. Prior to becoming a broker she managed several large real estate offices in the Charlotte market and owned a own closing coordination business. She spent time at several of the Big Box Brokerages before finding her home here.  

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administrative assistant

Dee Jarvis

Dee is our administrative assistant and works primarily with Lloyd Trimble helping to manage his busy schedule. 

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Lisa Glass.jpg

Home stager

Lisa Glasss

Lisa lives in Indian Trail and is our home stager.  Lisa loves working with our sellers to place their home in the best showcase condition, helping them sell quickly and at the highest possible price.  Lisa is an Accredited Staging Professional® (ASP®), a member of IAHSP® (International Association of Home Staging Professionals®) and the Treasurer of the Charlotte IAHSP® Regional Chapter.



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Ken Turco.jpg

real estate photographer


What can we say about Ken? Probably best to just say he's the artistic one and leave it at that. Ken takes care of our photography and video work.  He specializes in real estate photography and with all the high-tech equipment he uses along with stellar editing skills most of our clients are surprised at just how good their home looks in photos.  Ken's photography is a big part of the reason we get so many inquiries from our advertising.



Social Media & Websites

HD Visual Solutions